Custom printing plays a key role in modern branding and packaging, with 774 printing businesses operating across New Zealand as of 2024. While each company may follow a slightly different workflow, the core processes remain largely consistent.
This guide explains how custom sticker printing works, outlines its benefits, how to choose a printing partner and how Sticker Express can help.
4 Key Stages of Custom Printing
The custom printing workflow can be divided into four key stages. For clarity and consistency, each stage starts with the letter “P” for the four stages of Printing.
Pretty Design
The custom printing process begins with creating the design. This is typically done using software such as Adobe Illustrator or Canva. Some may involve the assistance of Graphic Designers to refine the artwork based on requirements like size, shape, and branding. It is recommended to use vector based design tools because it easily retains sharp and clear details when resized.
Proofing Artwork
At this stage, the printer provides a proof to the client to confirm that the final result aligns with expectations and printing specifications.
Proofing may be either digitally or through physical samples. This step is essential because printed products may differ from their digital versions. For example, colours may appear different once printed. The printer and client will review the proof together and discuss any necessary adjustments, taking into account the limitations of custom sticker printing.
Printing Custom Stickers
After proof approval, the print production begins.
Appropriate materials, sizes, shapes, and inks are chosen to accurately print the design. During printing, quality checks and test runs are conducted to ensure the output matches the approved proof. Operators monitor and maintain consistency throughout the production run.
Pack, Finish & Deliver
Once printing is complete, the stickers undergo finishing processes. These may include cutting, lamination, or other treatments depending on the requirements.
The custom printed stickers are typically packed securely in rolls and then shipped to the customers.
Benefits Of Custom Printing
Custom sticker printing offers several advantages for businesses:
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Improved customer satisfaction and increased brand loyalty.
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Opportunities to customise products with high-quality, cost-effective printed stickers.
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Enhanced brand awareness and memorability.
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The ability to establish and strengthen brand presence through physical touchpoints
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Branded stickers can also function as mobile advertising, promoting a brand wherever they are applied.
Choosing The Right Printing Company In NZ
The custom printing industry in New Zealand includes a wide range of providers, each with different specialisations and values. It is important to select a printing partner that aligns with you. A trusted partner ensures consistent results and a smooth journey from start to finish.
Consider factors such as:
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Turnaround time
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Print quality
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Material options
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Experience and reliability
Fast Custom Printing With Sticker Express
If you need custom stickers quickly, Sticker Express offers a reliable solution.
Sticker Express offers a 24-hour turnaround service for standard custom sticker printing. This is particularly useful for customers with time-sensitive events. Businesses can meet tight deadlines without compromising on quality.
To support this turnaround time, the production is streamlined by printing on pre-cut rolls, reducing the need for cutting.
Sticker Express offers a range of options, including four different shapes and 24 size variations. For more specialised requirements, customers can request a custom quote. With over 20 years of industry experience, a specialist can assist in selecting the most suitable solution.
Conclusion
The custom printing process involves several important stages, from design to delivery. By understanding these steps and working with the right printing partner, businesses can achieve high-quality results that support their branding and marketing efforts.